Jette Egelund, CEO
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<p><strong>1992 – The daughter takes over<br /> </strong><br /> Holger Nielsen passes away in 1992, aged 78. A man with conservative views, he would never have imagined one of his daughters taking over Vipp. So when Holger's wife Marie is left with both her hairdressing salon and Vipp to run, she is ready to sell Holger's factory. However, Jette Egelund, the couple's youngest daughter, cannot bear to see her father's life's work disappear. At the last moment she decides to take over the company. Vipp now becomes a second-generation family business. <br /> <br /> At the time, Vipp bins are exclusively sold to the professional market, but Jette Egelund has a dream. She grew up with the pedal bin in her childhood home and wants others to enjoy the bin in their private homes too. She is convinced that the Vipp bin can be sold to design-conscious consumers on the look-out for a stylish waste bin for their bathrooms and kitchens. </p>
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